FILS
A design house based in Buenos Aires, Argentina.
Creative Direction
Marketing Strategy
Paid Media
Graphic Design
Branding
Naming
A design house based in Buenos Aires, Argentina. A brand built around natural materials and objects designed to enhance rest: linen bedding, bamboo sheets, cotton towels, and borosilicate glass pieces, among others. The quality of each product is the starting point and the brand’s top priority.
Creative direction for photo productions, the development of the social media and paid media marketing plan, and graphic design supported the brand’s growth and positioning, while building a cohesive visual identity.
Credits:
Client: Fils Home
Production Company & Agency: Jabalí Estudio
E- Commerce: Estudio Volando
Fils
Founders: Milagros Beaumarie, Sofía Beaumarie & Lucía Soldati
Jabalí Estudio
Creative Lead & Marketing Manager: Clara Berardi
Filmmaker: Juana Palazzi
Photographers: Olivia Garbers & Mateo Erli
Production Assistants: Clara Ferroni & Luján Klappenbach
Meta Ads & Social Media Manager: Camila Vega
Photo Editor: Clara Berardi
Video Editor & Motion Designer: Mateo Erli
Brand Identity Designer: Camila Torre
Graphic Designers: Clara Ferroni & Clara Berardi
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