M&K created an Argentine vermouth infused with yerba mate, designed for a new generation and named “Copa Llena, Corazón Contento.” A contemporary identity that reinterprets symbols, landscapes, and rituals of Argentine culture through a young and approachable lens.

The Sun of May, the national team’s three stars, the flag, and yerba mate were reinterpreted to create a distinctive visual language. The color palette draws inspiration from the country’s landscapes and soils, while the label takes inspiration from the Hill of Seven Colors and the more than twenty botanicals that make up the vermouth.


The photography extends this visual universe and celebrates friendship as part of the social rituals surrounding national identity and the product.