For the World Cup, we developed an internal training and communication piece for Shell, together with a creative team, using AI to bring a new promotional campaign and app features to life.

Built around the concept “Generators of Encounters,” the piece positioned Shell stations as spaces where people, journeys and shared experiences come together

.I led the creative direction and storytelling, defining the visual language and guiding the use of generative AI. Together with the creative team, we built a dynamic visual world combining AI-generated video, animation, motion graphics and editing.

The result was an internal training piece designed to translate the campaign concept across digital and mobile formats.