Creative Lead & Brand Strategist

Sisco.ar

Online concept store

Creative Direction
Brand Strategy
Branding
Marketing Strategy
Positioning

Sisco.ar is an Argentine online concept store bringing together independent brands, apparel and objects at the intersection of urban and rural culture. The project explores movement, textures and distinctive design through a curated selection of products and collaborations with other brands.

The project involved shaping the brand’s identity, creative direction, marketing strategy and positioning, expanding into a broader contemporary concept. Its next release is a collaborative drop with Canadian skate brand Crazy Skate.

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