CrazySkate

Production

Client: CrazySkate

Agency: O Capital

Production Company: Jabalí Estudio

Role: Creative Lead

Apparel Design Brand Strategy Branding Campaign Production Creative Direction Influencer Marketing Web Design

A Canadian skate, apparel, and accessories brand, with an identity rooted in skate culture through a contemporary lens. The project encompassed branding and web design, apparel design, and creative direction for campaign productions. The production of Flame Trails took place across the United States and Canada, while logistical coordination brought products from China to Argentina for photography and subsequent distribution across North America. The project also included scouting and influencer marketing.

Credits

Jabalí Estudio

Brand Strategy & Creative Lead Clara Berardi

Filmmaker Franco Forgione

Photographer Hans Petersen

Logistics & Coordination Juan Fraga

Stylist Sofia Berardi

Skaters Santiago Posse & Pedro Moresco

O Capital

Founders Ian Cook & George Stock

Sales & Operations Support Juan Fraga

Brand Strategy & Creative Lead Clara Berardi

Creative Lead Assistant Bautista Gorbea

CrazySkate

Partners Ryan Blaire, Dillom Da & Otis Closson