Her practice sits between strategy and creativity, bringing both together as part of the same process. She works across branding, visual identity, communication, marketing and creative direction, looking at brands from a 360° perspective.

With a background that moves across different disciplines, Clara's work is difficult to define within a single category. She moves fluidly between strategic thinking and visual execution, connecting business objectives with cultural, creative and visual ideas.

Her work spans the development of brand strategies, identities, campaigns and content, from early-stage concepts to full creative execution. She leads multidisciplinary teams and works across the different layers of a brand to build a coherent and distinctive vision.

Since starting her career as a strategist in 2022, she has worked with national and international brands across fashion, lifestyle, food, wellness, technology and other industries. Her experience includes established companies, emerging brands and startups, with projects spanning Argentina, the United States and Canada.