One of the last traditional tailoring houses in Buenos Aires, open since 1959. Skilled tailors adapt each suit to the individual, with a particular attention to detail, quality, and the dedication of people who have spent decades mastering the craft. The experience was the central focus in shaping the brand identity.
Los Maitenes
A ranch surrounded by the Patagonian landscape, with livestock, forests, farmland, and a rich diversity of vegetation. Located in a privileged setting where the Aluminé and Quillén rivers meet, creating a unique landscape of water, forest, and mountains. A branding and strategy project to build an identity around the land and a new commercial offering.
Copa Llena, Corazón Contento
M&K created an Argentine vermouth infused with yerba mate, designed for a new generation and named “Copa Llena, Corazón Contento.” A contemporary identity that reinterprets symbols, landscapes, and rituals of Argentine culture through a young and approachable lens. The Sun of May, the national team’s three stars, the flag, and yerba mate were reinterpreted to create a distinctive visual language. The color palette draws inspiration from the country’s landscapes and soils, while the label takes inspiration from the Hill of Seven Colors and the more than twenty botanicals that make up the vermouth. The photography extends this visual universe and celebrates friendship as part of the social rituals surrounding national identity and the product.
FILS
A design house based in Buenos Aires, Argentina. A brand built around natural materials and objects designed to enhance rest: linen bedding, bamboo sheets, cotton towels, and borosilicate glass pieces, among others. The quality of each product is the starting point and the brand’s top priority. Creative direction for photo productions, the development of the social media and paid media marketing plan, and graphic design supported the brand’s growth and positioning, while building a cohesive visual identity.
Core House
A movement studio in Núñez offering Pilates Reformer, Hot Pilates, Hot Yoga, Body Sculpt, Pilates Mat, and Barre. A space centered around movement and wellbeing. A contemporary training experience. With its expansion to Vicente López, Core House continues to build an identity that grows alongside the brand.