A Canadian skate, apparel, and accessories brand, with an identity rooted in skate culture through a contemporary lens. The project encompassed branding and web design, apparel design, and creative direction for campaign productions. The production of Flame Trails took place across the United States and Canada, while logistical coordination brought products from China to Argentina for photography and subsequent distribution across North America. The project also included scouting and influencer marketing.
2GOOD
Editorial photo production for 2GOOD, a protein bar brand designed to keep up with the pace of everyday life. A production focused on experience: a brand that never stops. This is 2GOOD in action: real protein for real life.
YPF –
For the World Cup, we developed an internal training and communication piece for Shell, together with a creative team, using AI to bring a new promotional campaign and app features to life. Built around the concept “Generators of Encounters,” the piece positioned Shell stations as spaces where people, journeys and shared experiences come together. I led the creative direction and storytelling, defining the visual language and guiding the use of generative AI. Together with the creative team, we built a dynamic visual world combining AI-generated video, animation, motion graphics and editing. The result was an internal training piece designed to translate the campaign concept across digital and mobile formats.